Proposal
The aim of the project is to streamline the distribution
of information related to the project by consolidating
information from three existing websites into one
central location, eastrail.org, which is managed by
Eastrail Partners. The site will be an informational
hub, featuring an interactive trail map, project
resources, and information on Eastrail Partners to
satisfy the needs of the target audience which includes
trail users, donors, legislators, and partners.
Experience & References
Joe is a highly experienced web designer and developer
who has spent over 15 years in the field. He holds a
Bachelor of Science in Planning from Arizona State
University. He is known for his expertise in a wide
range of web development technologies and practices,
including responsive web design, content management
systems, web application development, and APIs. Joe has
deep experience with the WordPress CMS, having developed
many custom themes, plugins, and API integrations.
Throughout his career, Joe has worked with a diverse
range of organizations, including startups, publicly
traded companies, and government agencies.
One of Joe's most notable accomplishments is his work
with some of the world's leading brands and
organizations, including Coca-Cola, Arizona State
University, and the Frank Lloyd Wright Foundation. He
has developed websites for these organizations that are
both aesthetically pleasing and highly functional,
helping to enhance their online presence and reach. His
work has earned him several awards, including the CSS
Design Awards Website of the Day, Awwwards Honorable
Mention, and a Gold ADDY® Award.
Challenges & Opportunities
The current situation involves three websites containing
information related to the Eastrail project which are
competing in search engines, causing confusion among
users. To resolve this issue, it is proposed to
consolidate the information from these three websites
into a single website, eastrail.org, which is managed by
Eastrail Partners.
- We will direct all traffic from the three sites in
question to the primary domain.
- Redirects will be put in place for all existing URLs
to send the user to the most closely related content
on the new site. This will maintain a good
experience for end users, and will ensure that
existing organic traffic and page rank from the
current sites will be transferred to the new site.
Execution
Phase 1 - Design
-
Design static web page layouts for the homepage and
one subpage.
-
Designs will be based on the provided style guide
and wireframes, and will provide a cohesive
aesthetic and user experience, optimized for both
mobile and desktop screens.
| Deliverables |
| Two static desktop webpage designs |
| Budget |
Timeline |
| $800 |
2 weeks |
Phase 2 - Development
- Set up web hosting, configure WordPress installation
and recommended plugins.
- Convert final design documents to responsive
WordPress theme files. Development of base styles,
typography, header, footer, menus, and mobile
optimization.
- Development of approximately 8 unique page
templates: Home, Who We Are, News Index, Article,
Event Index, Event, Resources, Contact
- Configure admin interface to support required menus,
custom fields, and content areas. Develop "flexible
content" page builder modules. Customize user roles
and permissions to provide desired access and
editorial oversight. Populate content and images for
all pages where provided.
| Deliverables |
| Custom WordPress theme, test website on staging
server |
| Budget |
Timeline |
| $6,800 |
5 weeks |
Phase 3 - Launch
-
Website performance testing to ensure passing Core
Web Vitals Assessment for mobile and desktop.
- Accessibility testing to meet or exceed WCAG 2 Level
AA standards.
-
Performance optimization, including script and
stylesheet concatenation and minification.
-
Browser-testing with support for the current and
previous major releases of Firefox, Edge, Safari,
and Chrome. Mobile device testing on iOS and Android
devices.
-
Deploy site files and database on production server.
Make necessary DNS updates to consolidate traffic
from eastrail.org, eastrailpartners.org, and
eastsidegreenway.org.
| Deliverables |
| Live website on production server, CMS
walkthrough |
| Budget |
Timeline |
| $800 |
2 weeks |
Project Timeline
| Project Kickoff |
February 27, 2023 |
| Design Review 1 |
March 13, 2023 |
| Design Review 2 |
March 16, 2023 |
| Website Review 1 |
April 10, 2023 |
| Website Review 2 |
April 17, 2023 |
| Soft Launch |
April 24, 2023 |
| Public Launch |
April 30, 2023 |
